Building an Affiliate Program for your web hosting company is a wonderful way to jumpstart sales and expose your brand name to a better set of visitors you normally wouldn’t have access to. I usually like to advise taking a two-pronged method to ensure a successful Affiliate Program creativity for your web hosting site.
Implement Your Subscribers
Easily the best weapon in your business arsenal is your current customer base. Not only should a majority of them actually be publishers on high traffic websites, they’re also loyal, they love your whole, and they’ve used your product. It’s easy for them to establish a positive message about your brand that resonates with their friends, family, and followers based on their beneficial experience practical with you. All you posses to do is give them that nudge to be your brand spokesperson by offering them some thing they’ll gladly accept in go back. Cost-free hosting!
Offer your people money in the create of account credits for entertainment their friends and family to your very own company. Setting up an affiliate program tailored to your customers is as easygoing as flipping a switch to enable it in most web hosting payment portals and then you just need you to fill out a few setting items and you’re good to go. Electronic Mail all of your customers, give them all a few “Powered by” ads, and show them how to find their custom affiliate link in their billing forum profile. It’s as easy as that to get your customers advertising for you.
Participate An Affiliate Network
Employing your customer base is a perfect start but it doesn’t always direct to a huge volume of sales. This is where Affiliate Networks come into enjoy. Affiliate Networks bring connected Merchants and Affiliates into one arena where Affiliates can pick and buy which brands they want to advertize on their websites. As a Merchant, they are very much more expensive to operate, but the return can be huge if you run your program the proper way.
There are lots of Affiliate Networks out there but the couple of I would highly recommend to a web host are Commission Junction and ShareASale. They are developed networks that have a huge pool of web hosting affiliates ready and looking to sell your products. To join these networks you will has upfront costs including a Network Access cost (or a Set Up fee) and an initial deposit to stock your account for your first payments to Affiliates. You can set up your program to offer a one-time set amount for any reference or make a tiered system based on what type of product or service is referred. An example of this could be to pay an Affiliate $25 for any shared hosting customer they refer and $75 for any VPS hosting customer they refer. You can also choose to simplify it and offer a percentage rate based on the invoice of the customer they refer. Keep in mind that both of the networks above also will take a number on top of the sale amount as a fee. 5% of the payout amount for ShareASale and 30% for Commission Junction.
Setting Your Payout Rates
Selecting how much you want to offer to Affiliates for sending you customers is entirely up to you. Keep in mind a couple things, however. First, it’s important to know the average lifespan of a customer so members can determine if you’re going to make ROI on referrals with the fix fee payout rate. Second, you have to keep in mind that you won’t be the only web host within the Network and just like you’re fighting for customers to choose your brand, you also need to fight for Affiliates to exchange your brand. If you’re not demanding with your offering, some of the Affiliates will pass you up for one other web host that offers a higher payout rate to internet a similar product.
Setting Up Affiliates For Winning
There are only two things an Affiliate needs to get started promoting your brand: banners and links. Make sure the banners you produce are high level of quality, up to date (if you change the prices on your website, make sure you update your banners!), and are available in the most popular IAB standard dimensions.
To confirm the most success for your Affiliates, don’t just link to the main page on your website for every creative. If the banner or text link is for your VPS product, link to your VPS landing page. There’s hardly any things that will kill a conversion faster than advertising a very specified product to a very specific potential clients and linking them to the main page of your website that has ideas on four different products the visitor doesn’t care about. Help your Affiliates out and launched your creatives to link to the page that will supply the most success.
Going forward, it’s very important to keep in touch with your Affiliates on at least a monthly basis. Keep them up-to-date with the latest changes or additions to the products you offer. If you have a great new element added to your hosting product, make sure your Affiliates know so they can help promote it and drive more revenue. Make affiliate-specific coupons for your Affiliates to use on their websites and on occasion offer an incentive. For example, if an Affiliate records five sales in one month, give them a $100 bonus. The goal is to make Affiliates joyful about marketing your label over all the other options within the Network they have to opt for from.
Implement Your Subscribers
Easily the best weapon in your business arsenal is your current customer base. Not only should a majority of them actually be publishers on high traffic websites, they’re also loyal, they love your whole, and they’ve used your product. It’s easy for them to establish a positive message about your brand that resonates with their friends, family, and followers based on their beneficial experience practical with you. All you posses to do is give them that nudge to be your brand spokesperson by offering them some thing they’ll gladly accept in go back. Cost-free hosting!
Offer your people money in the create of account credits for entertainment their friends and family to your very own company. Setting up an affiliate program tailored to your customers is as easygoing as flipping a switch to enable it in most web hosting payment portals and then you just need you to fill out a few setting items and you’re good to go. Electronic Mail all of your customers, give them all a few “Powered by” ads, and show them how to find their custom affiliate link in their billing forum profile. It’s as easy as that to get your customers advertising for you.
Participate An Affiliate Network
Employing your customer base is a perfect start but it doesn’t always direct to a huge volume of sales. This is where Affiliate Networks come into enjoy. Affiliate Networks bring connected Merchants and Affiliates into one arena where Affiliates can pick and buy which brands they want to advertize on their websites. As a Merchant, they are very much more expensive to operate, but the return can be huge if you run your program the proper way.
There are lots of Affiliate Networks out there but the couple of I would highly recommend to a web host are Commission Junction and ShareASale. They are developed networks that have a huge pool of web hosting affiliates ready and looking to sell your products. To join these networks you will has upfront costs including a Network Access cost (or a Set Up fee) and an initial deposit to stock your account for your first payments to Affiliates. You can set up your program to offer a one-time set amount for any reference or make a tiered system based on what type of product or service is referred. An example of this could be to pay an Affiliate $25 for any shared hosting customer they refer and $75 for any VPS hosting customer they refer. You can also choose to simplify it and offer a percentage rate based on the invoice of the customer they refer. Keep in mind that both of the networks above also will take a number on top of the sale amount as a fee. 5% of the payout amount for ShareASale and 30% for Commission Junction.
Setting Your Payout Rates
Selecting how much you want to offer to Affiliates for sending you customers is entirely up to you. Keep in mind a couple things, however. First, it’s important to know the average lifespan of a customer so members can determine if you’re going to make ROI on referrals with the fix fee payout rate. Second, you have to keep in mind that you won’t be the only web host within the Network and just like you’re fighting for customers to choose your brand, you also need to fight for Affiliates to exchange your brand. If you’re not demanding with your offering, some of the Affiliates will pass you up for one other web host that offers a higher payout rate to internet a similar product.
Setting Up Affiliates For Winning
There are only two things an Affiliate needs to get started promoting your brand: banners and links. Make sure the banners you produce are high level of quality, up to date (if you change the prices on your website, make sure you update your banners!), and are available in the most popular IAB standard dimensions.
To confirm the most success for your Affiliates, don’t just link to the main page on your website for every creative. If the banner or text link is for your VPS product, link to your VPS landing page. There’s hardly any things that will kill a conversion faster than advertising a very specified product to a very specific potential clients and linking them to the main page of your website that has ideas on four different products the visitor doesn’t care about. Help your Affiliates out and launched your creatives to link to the page that will supply the most success.
Going forward, it’s very important to keep in touch with your Affiliates on at least a monthly basis. Keep them up-to-date with the latest changes or additions to the products you offer. If you have a great new element added to your hosting product, make sure your Affiliates know so they can help promote it and drive more revenue. Make affiliate-specific coupons for your Affiliates to use on their websites and on occasion offer an incentive. For example, if an Affiliate records five sales in one month, give them a $100 bonus. The goal is to make Affiliates joyful about marketing your label over all the other options within the Network they have to opt for from.